Firefly Music Festival Rebranding
Summer 2023 | Graphic Design 1
I redesigned the Firefly Music Festival, a contemporary music festival that was produced by AEG Presents in Dover, Delaware."Firefly" took place in The Woodlands of Dover Motor Speedway, a large acre festival ground, over the spans a weekend. While this festival is sadly no more, I decided to re-imagine it and give it another life!
Previous Branding
Moodboard
Hand Sketch Exploration
Starting out with very literal firefly imagery was where my mind went to first, it slowly started to get more abstract as I pushed more on what the patterns of a firefly are like. How do they act, what do they do?
Digital Exploration
After feedback, I funneled back into the firefly concept. While I felt it visually served my purpose for the Firefly music festival, I ended up going back to a more conceptual logo.
Chosen Identity
Touchpoints
